Marketing Executive

Job Category: Marketing
Job Type: Freelance
Job Location: Thirivananthapuram

We are looking for a talented Marketing Executive to undertake marketing activities for the benefit of company and customer success. The ideal candidate will be passionate about marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image. The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Roles and Responsibilities

  • Conceive and develop efficient and intuitive marketing strategies
  • Conduct market research and analysis to evaluate market trends, brand awareness and competing ventures
  • Organize and oversee advertising/communication campaigns (social media, print media etc.), exhibitions and promotional events
  • Initiate and control surveys to assess customer requirements and satisfaction
  • Copy writing for diverse marketing distributions (brochures, press releases, website material etc.)
  • Produce creative content, including videos and blog posts
  • Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance customer engagement
  • Develop and Maintain relationships with vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses

Requirements

  • Proven experience as marketing executive or similar role for 1 to 5 years
  • Good understanding of market research techniques, data analysis methods
  • Good knowledge and experience of marketing best practices
  • Proficient in MS Office and marketing software 
  • Strong experience with social media and web analytics
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • Proactiveness and a go-getter attitude

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